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Can Powerlifting Get Back on TV?
Submitted by Staff on January 23, 2009 - 10:25am.
In a thread at Go Heavy, posters discuss the reason that powerlifting is no longer televised like it was in the 1970's and 80's and even more recently with the Bench America series. Rickey Dale Crain says that it could be and that it's as simple as purchasing the time. Nick Busick comments that it would cost at least $70,000 per show. Other small sports do the same and then sell advertising time during the airing of the event to sponsors.
With powerlifting as fragmented as it is, is it possible for any one federation to gain the level of sponsorship to afford to put the sport on television? Is there any motivation to do so any longer? Does the fragmentation and equipment differences also hurt the potential for viewership, which clearly would effect potential sponsorship?
Crain thinks that getting powerlifting back on television can happen: "i think cooperation between federations in pooling their resources and then working with a network or cable sports channel is the only way.......and this can happen....competition is good in all areas and sooner or later will result in a better product but it will also result in the shaking out of the ones who do not do as well.."

























